TOUGH launch Philippines

Last July Tough Jeansmith launched their recent selection of urban fab threads to the denim loving society of the Philippines.

Manolet Dario, Atoy Llave,Luke Jickain,Patty Betita & yours truly are this seasons Toughs Ambassadors. The photo displays in the stores, where magically shot by Xander Angeles and the mini avp of the'behind the scenes' of the Tough photo shoot where presented during launch. ( I cheekily admit to liking the part where Luke Jickain is jumping in a scene like superman about to take off into the sky..hehe very cute) My next post i will add the photos from the shoot!:) Meanwhile here are some of my pics before show start.

Car architect Atoy Llave being interviewed.

Its cool being asked to be an Ambassador for this urban brand, Ive always liked their bags & plan to pick one up next visit , i do dig their jackets and jeans as well. Alas i can only wear some of my jackets when i travel to cooler climates or when i watch movies. Especially in Singapore, like a freezer!

But here are some pics of the Launch event held at the Atrium in Shangrila mall Edsa, where the one of the Tough stores is located.

Patty being interviewed by Flippish.com

Mano just chill in his Tough threds

Hehe..i took this pic of the flippish.com crew whilst doing my interview:)

Kirja Parcell & Mark Whittington

Teasing Rovilson on camera

Ian & I :)

Bianca Valerio hosted the show( i totally loved her knee high black boots), introduced Toughs top gal JoyAustria to introduce the fashion show.

My fave portion was when All-stars crashed the stage with their beat popping dance movements, i love them!

The best part for me in the show was to be able to spray paint the whole wall! Everyone had permission to vandalise! Though audience members near stage did get high on some fumes..but the thrill of spraying was mere harmless fun.

Miss sexiness Justine spraying it up during end of show,

Ended up taking the spray can home...look out if you catch any hot pink graffiti @Powertothepinay along Edsa...hehehe...kidding:P

Tough stores can be found in Shangrila mall Edsa and Trinoma mall